This Privacy Policy describes how Italsofa (“we”, “us”, “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect different types of information to provide and improve our services.

1.1 Personal Information You Provide

When you interact with our website, we may collect:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment-related information (processed securely by third-party providers)
  • Any information you submit through contact forms, checkout forms, or customer inquiries

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the site
  • Referring URLs
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill orders
  • To communicate with you regarding inquiries, orders, or support requests
  • To provide customer service and post-purchase support
  • To improve website functionality and user experience
  • To comply with legal obligations
  • To prevent fraud and enhance security

We do not sell or rent your personal data to third parties.

3. Legal Basis for Processing (GDPR)

For users located in the European Union, we process personal data under the following legal bases:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests

4. Cookies & Tracking Technologies

4.1 What Are Cookies

Cookies are small text files stored on your device to help websites function properly and improve user experience.

4.2 Types of Cookies We Use

  • Essential Cookies – Necessary for website operation (checkout, security, session management)
  • Functional Cookies – Remember user preferences
  • Analytics Cookies – Help us understand how visitors use the site
  • Marketing Cookies – Used for advertising and remarketing purposes

4.3 Managing Cookies

You can control or disable cookies through your browser settings.
Disabling cookies may affect website functionality.

5. Third-Party Services

We may share limited information with trusted third parties such as:

  • Payment processors
  • Shipping and logistics partners
  • Analytics providers (e.g., Google Analytics)
  • Marketing platforms

All third parties are required to handle your data securely and in compliance with applicable laws.

6. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal and accounting requirements

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet is 100% secure.

8. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, please contact us using the details below.

9. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect
  • Request deletion of your data
  • Opt out of the sale or sharing of personal data (we do not sell data)
  • Receive equal service regardless of privacy choices

10. International Data Transfers

Your information may be transferred and processed outside your country of residence.
We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

11. Children’s Privacy

Our website is not intended for individuals under the age of 16.
We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.

WooCommerce-Specific Data Processing

Our online store is powered by WooCommerce, which enables product listings, shopping cart functionality, checkout, and order management.

When you make a purchase or attempt to make a purchase through the website, WooCommerce may collect:

  • Name and billing/shipping address
  • Email address and phone number
  • Order details and transaction history
  • IP address and browser/user agent

This information is used strictly for:

  • Processing orders
  • Preventing fraud
  • Managing taxes, shipping, and invoicing
  • Providing customer support

WooCommerce does not store full payment card details. All payments are processed securely by third-party payment providers.

Payments & Financial Data

Payments made through our website are processed by third-party payment gateways.
We do not store or have access to your full credit/debit card information.

Depending on the selected payment method, transaction data may be processed by:

  • Banks and payment institutions
  • Payment service providers
  • Fraud prevention services

All payment providers comply with industry security standards (PCI-DSS).

Meta (Facebook & Instagram) Data Usage

We use Meta technologies, including:

  • Meta Pixel
  • Meta Conversion API (if enabled)

These tools help us:

  • Measure advertising performance
  • Understand user interactions
  • Deliver relevant ads on Facebook and Instagram

Meta may collect or receive information from our website, including:

  • Pages viewed
  • Actions taken on the site (e.g. add to cart, purchase)
  • IP address and device information

This data may be combined with your Facebook or Instagram account information, in accordance with Meta’s privacy policies.

You can manage ad preferences directly through your Meta account:
https://www.facebook.com/adpreferences

Google Services & Tracking

We use Google services such as:

  • Google Analytics
  • Google Ads Conversion Tracking
  • Google Search Console

These services help us:

  • Analyze website traffic
  • Improve performance and usability
  • Measure marketing effectiveness

Google may collect information such as:

  • IP address (anonymized where required)
  • Device and browser data
  • User behavior on the site

You can opt out of Google Analytics tracking by using:
https://tools.google.com/dlpage/gaoptout

Cookies Used for Advertising & Analytics

Our website uses cookies and similar technologies for:

  • Analytics (Google Analytics)
  • Advertising and remarketing (Meta, Google Ads)
  • Conversion tracking
  • Session and cart functionality

Where required by law, cookies are activated only after user consent.

Data Sharing Summary

We may share limited data with:

  • WooCommerce and WordPress infrastructure
  • Payment processors
  • Shipping and logistics partners
  • Meta Platforms, Inc.
  • Google LLC

We do not sell personal data.

Consent & Cookie Preferences

You can:

  • Accept or reject non-essential cookies
  • Change cookie preferences at any time through your browser or cookie banner
  • Withdraw consent where applicable

Disabling cookies may affect site functionality.

Automated Decision-Making

We do not use fully automated decision-making that produces legal or similarly significant effects on users.

Compliance Statement

This website is designed to comply with:

  • GDPR (European Union)
  • CCPA / CPRA (California, USA)
  • Global privacy best practices